Category: LCL Report
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Must See Immersive Experience Campaign Throughout the Years
The common theme are taking the point of view of sales differently. How would you catch someone attention someone has plans on buying new product or search for new experience. I feel like the first time I enjoyed enlightening experience of pop up or flagship marketing is between Glossier & Kith. Everything from the smell…
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Chic Selection Media: 2nd video Styling Campaign Collage – Camouflage Heritage
The second Styled campaign video for the fit ‘Camouflage Heritage’. This was such a mix in campaign. Where I take my favorite campaigns from each brand used currently. Bape – the Kpop group at the Bape Ape cafe and the switched curved pov of the streetwear video Amiri- the small skits tap into vintagefilm type…
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Campaign Check in: Wilson x Apple
Rethinking the way you view the 360 frame shape David Delahunty reimagined the brands Apple and Wilson. If you know of the Apple stuck rainbow wheel. The reimagine the simple color of the neon yellow Wilson tennis ball signature with a Ai generated new product. This is a sign of range of visual learns point…
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Why Skincare from Laneige to Innisfree @ H Mart rethinks drugstore makeup
In a world where food media is on top, like skincare and makeup trends. The essence of what makeup looks like that you can put together at a drugstore. In travel-based vlogs, there is a greater hunger for food and snacks from international destinations. If you love bubble tea, seaweed, Korean barbecue, even outside of…
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LCL Report: Everything to know about Homecoming Lagos !
The heat is said to hit differently in Lagos, Nigeria. A place of empowerment, culture, narrative, and collaboration comes together for Homecoming Lagos! Grace Ladoja crafted Homecoming Lagos in 2017, as the center of empowerment for African artists that are on the rise now, it’s a all day event from April 2nd-6th. She had the…
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Campaign check in : Willy Chavarria x Zara
Willy Chavarria takes a deep plunge into the pool in the latest campaign, featuring a collaboration with Zara. The latest pattern that I’ve seen is the consistent work with Zara. I will give my flowers to Bad Bunny when he did the Super Bowl, and instead of wearing a top luxury designer, he wore all…
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Campaign check in : “Behind Every Orginal” Levi Ad Doechii, Rosé, Questlove and Shai Gilegrous Alexander +
Behind every legacy is a person who started with nothing but a vision. Behind the scenes, the concert started with a song they wrote with emotion. Behind every big move in the industry is an evolution of highs and lows. Behind every yes was 1k+ no and reworking of design and manufacturing. It’s more about…
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Campaign Check in : Homegrown haircare rituals Cardi B hair care line Grow Good launch April 15th
In the midst of selling out arenas around the globe with the tour Am I the Drama. In countless outfit changes and video effects that make every show worth the wait. Cardi B launches her first hair care line which took years to build from the ground up. “”I was doing my own masks in…
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LCL Report: Dr. Teals seasonal beauty essentials
Dr. Teals wants you to soak in more than variety of fragrance but the essence of building your own ritual. They believe that wellness isn’t meant for a special occasion but for the day today life. Dr Teal’s delivers recipes inspired by the power of nature to recharge the mind, body and spirit – bringing…
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Campaign check in : Adidas Samuel Jackson
Time to put on your 3-Stripe brand Adidas Track Suit. Samuel L. Jackson is here to narrate the newest Adidas campaign. The campaign starts with a flashback scene of a snapshot animation of Kendall Jenner walking out of the end. One of my favorite shots is of a skater doing this high flip over the…
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LCL Report: Top 20 Designers You Need to Know For 2026 & LVMH Prize
Looking into the most intentional parts of brands in 20026 are ? The 2026 LVMH lineup helps to determine more than the interest of people with fashion sense. But to create a brand that links to the business side. It’s something I believe isn’t based on a top product or the strategy of virility but…
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