When I first saw this collection, all I thought of was Tom Ford’s work under Gucci, the latex era, and the Charlie’s Angels-inspired iconic uniforms. As we enter September, the crimson red is just the tip of the iceberg when discussing this collection because the art direction is another story. When you initially view it, you might think it’s bathroom, wet, sultry-type water photography from a magazine. But when you look closer, you see a departure from the past millennial pink and soft cotton aesthetic into a snake-like crimson, featured on Chxrry, a Canadian artist.

As someone who has been following Monoalo’s work for the past few years, I think the main question is: What is her defined style? Her work involves a lot—but not all—of flipping traditional logo and branding elements upside down. It’s in the details.

But I think the message I took from the photoshoot was about leaving behind the era of millennial pink and softness. Not necessarily moving toward something darker, but toward something where luxury fashion’s use of texture and skins becomes a key element, especially when connected with the sportswear line of Jordan.