Category: LCL Report
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LCL Noted : Do fashion brands need a brand driven playlist ?
As I go through my feed almost every single day—saving posts, sharing them across platforms, and simply trying to keep myself up to date—I came across an article from SSENSE. The article was titled The Art of the Fashion Brand Playlist. It immediately caught my attention because it reminded me of discussions from my branding…
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Can Book Tok change the aspect of Content?
All I see everywhere is a fast-paced life of quick engagement, quick posts, quick algorithms, and constant scrolling. In a world like that, relaxation can often feel like a luxury. But what if one of the greatest luxuries we take for granted—reading—is something that can effortlessly calm us while also helping us grow? I’ve been…
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LCL Noted – Sammi Tannor Cohen Why Trader Joes creates culture breaking retail rules that is unmatched ?
Tannor referenced the “distant cousin,” Aldi, as the place where she used to work. Watch video here : How Trader Joe’s Broke Every Rule in Retail A fun fact about the creator of Trader Joe’s is that Stanford alumnus Joe Coulombe previously owned and operated Pronto Market. Pronto Market – A type of convenience store…
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LCL Noted- BTS of How Law Roach got the Schiaparelli dress on Zendaya?
(Watch Here):“Giving People What They Want” : Law Roach Take Schiaparelli from Runway to The Odyssey Red Carpet Who would have ever thought that a ghetto boy from the South Side of Chicago would be loved in Paris? The YouTube shows that what others may perceive as effortless is actually the result of intentional work.…
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LCL Report: People that showing “Free Palestine” globally
“Free Palestine” is not a phrase that is taken lightly. In 2023, the UK Labour Party suspended Member of Parliament Andy McDonald after he used the phrase “between the river and the sea” during a pro-Palestinian rally. A part of the meaning “free” in phrase “ free Palestine” Freedom here refers to the fact that…
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LCL Campaign : Skepta in Mains London AW 26 (Runway & Styling Loop)
Skepta is a global artist, UK rapper, and multi-disciplinary artist. He discussed the frustration of the lack of representation in the fashion industry in streetwear culture featuring kids in the streetwear scene. Even though this progressively shifted over time Skepta wove his Nigerian heritage and British influence into his garments. He says in a past…
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LCL Campaign : Tom Holland in Prada AW 26
The Odyssey fun fact: the book currently being read in my class on campus is a classic, and here’s why. The use of Greek mythology was one of the oldest forms of storytelling that was fancy and related to real life. The use of fashion from this Odyssey premiere is centered around identity and personal…
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LCL Report : Re( marc )able Coverage is coming your way Marc Jacob Beauty come back!
“Fashion & beauty are opportunities for free creative self-expression.” Marc Jacobs We are adding a 1/4 cup of shimmer to the eyeshadow, 1/4 cup of 3D packaging, and the rest of the 2/4 to this pastel cake with the outside the clean girl and more of the day-to-day glam. The Marc Jacobs Beauty is making…
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LCL Report: Anok Yai getting her first tattoo in Vogue
In the era of the two opposite in fashion style from clean quiet luxury minimalist to loud maximalism. The one thing that has a similar approach but changing the perceptive of body art is tattoo. When it comes to piercings and tattoos the thing they have in common is the switch in self expression.’ The…
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Must See Immersive Experience Campaign Throughout the Years
The common theme are taking the point of view of sales differently. How would you catch someone attention someone has plans on buying new product or search for new experience. I feel like the first time I enjoyed enlightening experience of pop up or flagship marketing is between Glossier & Kith. Everything from the smell…
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Chic Selection Media: 2nd video Styling Campaign Collage – Camouflage Heritage
The second Styled campaign video for the fit ‘Camouflage Heritage’. This was such a mix in campaign. Where I take my favorite campaigns from each brand used currently. Bape – the Kpop group at the Bape Ape cafe and the switched curved pov of the streetwear video Amiri- the small skits tap into vintagefilm type…
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