
The common theme are taking the point of view of sales differently. How would you catch someone attention someone has plans on buying new product or search for new experience. I feel like the first time I enjoyed enlightening experience of pop up or flagship marketing is between Glossier & Kith. Everything from the smell of warm orange and citrus to woody. The waiting period of allowing people to experience the stores unquie architecture, the latest product store front to snooping to over hear people picks. The welcoming space not matter how big draws a connection.
The latest theme I have seen is a DJ booth to a event hosted by a skincare line. This can be seen more in exclusive events or brand trips with influencers. The difference between a lack luster experience to a notable one is the QR code , the people to help guide the experience and rebrand the story line. Here is a list of pop up experiences that stood out.
A Photo Booth where you can take photos with Rhode props.
Tom Ford Electric Heart Parfum launch
The launch of latest Parfum series playing on mood and tone with Electric Heart , Lost Cherry and Cherry Smoke.
A Dj booth of a series for a specific event ( not specified )
Gisou DJ Booth Miami Design District
A immersive experience celebrating Tinted Honey Infused Lip Oil.
The immersive physical and digital experience.
The pre launch on the Laniage Groove in Los Angeles pop up.
The Valentines Day Skims pop up and meet and greet with Kim Kardashian .
Meat packing district in New York pop up Shower pop up for the launch of Cherry Dub.
Jade London Kissing Bag with collaboration with NUBIAN
Tap into human connection with kissing bag print in collaboration with NUBIAN.

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