The passion came from starting their brand from scratch. They explain how their garments connect to music and the songs that influence their creative direction.
EACH COLLECTION IS BORN FROM SOMETHING WE FEEL OR WANT TO EXPRESS IN THAT MOMENT: A PRESENT OR PAST EMOTION, A LIVED EXPERIENCE, A CULTURAL REFERENCE, OR THE SPARK OF INSPIRATION THAT APPEARS WHEN YOU CROSS PATHS WITH SOMEONE WHO LEAVES A MARK ON YOU.
It wasn’t about the money for them; it was about being grateful. Most importantly, they are committed to explaining and showing each step of their journey on YouTube. Their future vision is to create beyond the experience itself and find ways to create things that genuinely move people.
Needs
- People that are looking for transparent brands
- They support the campaign because it feels like them .
- They want a range of unisex formalities
- They want suggestions of new products ( website recommendations)
Wants
- Humanize the people that we see of the day to day
- Feel apart of the brands growing legacy beyond online presents
- First connection through the influence and the transformation of there brand
Buying Behavior
Variety Seeker or Habitual buyer behavior
I chose the variety seeker as an option for understanding how buying habits and consumer behavior affect EME Studios. I think this buyer is optimistic because EME Studios is still an up-and-coming brand, especially among Western audiences. Since the brand is based in
Elche, Alicante, Spain. There may still be people within the streetwear community who are just beginning to discover it.
These consumers may want to support the brand after discovering it at a pop-up shop, following it on Instagram, or hearing their favorite influencer talk about it. They might also come across EME Studios through a series featuring top Instagram brands they should get to know. These different discovery points can encourage consumers to explore the brand and consider purchasing from it.
When I think about the habitual buyer, I feel like it’s somebody who might be a day-one supporter. They’ve been following the brand for years, keeping up with its subscriptions, knowing when new drops are coming, following its YouTube channel, and genuinely loving to see how far the brand has come.
They may not buy something every single day, but they have enough pieces in their wardrobe that it almost resembles a duplicate of what’s pictured on the brand’s website.
Interest
- Create a vision for thereselve that connect to building community can go beyond what you dream of on paper.
Goals
- Finding something for every occasion and not really be boxed in by this is my occasion outfit. Well, this is my XYZ event outfit even though I’ve seen different like interviews and stuff and I feel like when it comes to boutique brands, which I love to say this is a boutique brand that isn’t in the sense of it being small but it’s small, not small and size with small in namesake as of right now in western media it feels like you know it feels more valuable with gaining experience
Pain Point
- They are trying to reach out to Womenswear audience
- They becoming more global with locations
Value
- Drop center pieces
- Behind the scenes people nt of view
- Being grateful is more than a phrase but a value
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