Have you ever looked at a textbook that is full of images you might only see once in a timeline?

I’m not talking about recycled topics like celebrity popularity contests. I’m talking about fashion, beauty, lifestyle, brands, and their evolution. As the US Open is happening currently, we’re seeing the subtle rise of sports into fashion and the unique ways brands use campaigns to promote themselves, with or without a celebrity.

We’re in an era of creating your own brand and figuring out what that actually means. The archive obsession goes beyond the 2016 and nostalgia-driven content we constantly see. People want to travel and experience more than just partying. People want to understand why others wear what they wear, discover new places, and learn the secrets behind the things that catch their attention.

The conversation around what’s real and what’s fake on social media will always be relevant. But with every decade, we look back and see the things we once feared or couldn’t understand. The one thing we can’t control is time.

We always say that time flies, but it feels even faster on social media.No competition, but just like the fits I share, I wanted to share a few of my finds on a daily basis.