The fifteenth collaboration brings together two distinct brands with craftsmanship and history at the center: Bugatti and KPM. The Königliche Porzellan-Manufaktur Berlin (KPM) and Bugatti created L’Or Blanc, a one-of-a-kind masterpiece. Every stitch, sketch, and manufacturing process was guided by symbolic elements drawn from each brand’s heritage and technological innovation.
Design Director Frank Heyl’s use of unexpected materials and the application of a “distinctive design directly on the car by hand” showcase Bugatti’s commitment to artistry. The primary inspiration came from KPM’s uniquely designed vase created by Enzo Mari. A central graphic design theme was translating the vase’s complex sculptural volume into the form of a Bugatti hypersports car. The graphic language is expressed through intricate, well-defined shapes that add depth and dimension to the vehicle. The Mistral’s sculptural form and construction, along with the name Blanc Éternel, evoke both the timeless beauty of porcelain and the enduring legacy of the W16 engine in Bugatti’s history.
One of the most remarkable aspects of the design is the extensive use of porcelain. Each porcelain component is fired in a kiln, “meaning its dimensions after curing differ by 17% from those of the original unfired component. This shrinkage must therefore be precisely anticipated during the modeling and development process, so that every completed piece fits seamlessly into its designated position on the vehicle” (Bugatti).
The porcelain appears throughout the vehicle, including the speaker cover plates, two kneepad inlays, gear-shifter shells, center-console armrest inlay, and window-lifter buttons. These interior details are complemented by porcelain elements integrated into the exterior, reinforcing the car’s identity as a work of art meant to be admired and driven only on the rarest of occasions.
Bugatti Design Director Frank Heyl, KPM Creative Director Thomas Wenzel, and KPM Owner Jörg Woltmann share their thoughts on this extraordinary collaboration below.
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