Campaign Check in: Wilson x Apple

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Rethinking the way you view the 360 frame shape David Delahunty reimagined the brands Apple and Wilson. If you know of the Apple stuck rainbow wheel.

The reimagine the simple color of the neon yellow Wilson tennis ball signature with a Ai generated new product.

This is a sign of range of visual learns point of view of product that you can only dream of. As a art student I have a small use of learning Ai skills and software. The difference is not allowing it to-do everything just like my professor says “ do the things you can’t do or design.”.

Transforming digital icons into tangible items, such as a tennis ball styled after Apple’s spinning wheel, opens up new possibilities for novelty products that resonate with tech-savvy consumers.

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This goes to a bigger conversation of limited drips and the drop culutr. The use of opportunities to the drive a demand in exclusivity. The sport merchandise is mainly known for the appeal and less on the equipment. This rework the thought of it.

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