A playful and sustainable collection of beauty brands is featured in the latest beauty editorial, An Unscented and Light Wellness Piece. From interviews with the founders of HigherDOSE to authentic perspectives from clients and Lush’s focus on mindful clarity, the feature highlights a range of wellness-inspired products. A playful touch is added through Dr Teal’s seasonal bubble bath scents, offering something for everyone.

When it comes to branding, the most noticeable elements are often the details in a product’s presentation. Equally important is how the ingredients align with the product’s mood and tone. Brands also use various strategies to position consumers as individuals who can benefit from and connect with their products.