What’s a campaign check in?

This is where I talk about a specific campaign that I have seen from social media or on other magazine platforms to give my take.

Skincare and Kpop music meets for the Kateye x Laneige campaign for the Juice Pop Box Lip Tints. The series of collabs with current artist of the time continues strong in 2026. The fun and playful campaign photos are portraits with different subjects promotion the Laneige Juice Box Tint set. Fron glowy highlights of pianos, VHS cameras a Laniage speaker to microphone with the whole Kateye photographed with a signiture potraits.

personal saw the editoral photography strong it let’s people know it’s a girl known group. If they didn’t already know Kateye started in November 17,2023. with known tracks like Debut and Gnarly and Gabriela. The latest track release was Internet Girl

They did different variations of the bubble gum pink to show off the lip tint with the ways to wear it with the attachable strap.

The Juice Pop Box Lip Tint is “ 12 hours of wear and lightweight formula” according to the hype bae article released yesterday January 27. You can can copy the 8 lip product seeries on the lnagie webiste and the Sephora

The Sephora website includes Laneige-based photos for people who want to find their color with the “find your shade chart” The 8 dynamic color ways pair with other products including the Glaze Craze Tinted Lip Serum as a suggestion. The followed by the Hyrdating lip Treatment series

The playful captures the light of Kateye wearing a group with a coordinated dance performance in the video campaign as well. Perfect match to the buildable glass and “ doe foot applicator” that is wide for smooth application. Overall love this campaign I wish I got to the Kateye reflect on the product photography on the website.

Juice Pop Box Lip Tint Laneige

Juice Pop Box Lip Tint Sephora 

Editorial media reference

Hypebae