What’s a Runway Persona? 1st up Kim Shui S/S 2026

Written by

·

January I see is the month of experiments. Whesther that is taking on new habits to understanding a business clearer or being more on top of content. As you may know my love for runway fashion has extended to a decade now. I have for a good 3-4 year did these runway looks. I woul often do them based on centain fashion week. But as I spend more time in my studies as a Advertising and Braning major focus in art direction and minor in fashion photography. I want to cater not just content but experience and thoughts and of course new items , topics piece on my radar. In media the concept of persona and advertising is one I wanted to spin off into runway spreads.

For the Kim Shui is my first Runway persona board. The categories I wanted to focus were the accessories from them, the shoes for fashion. Then drinks and food as well as the makeup for appreance and wellness. For technical and design life the house and the details of typography and color palette. My love for the automotive industry has connected perfectly with cars.

Leave a comment