Hi , my name is Nyla I from Hackensack, NJ but spent most of my life in Edgewater, NJ. The experience that I had from going to Garden State Mall and City Place in New Jersey. The chance to talk to (people that work there) about the current and new releases of products instore. The chance to do research on what the consumer want to viewing podcast and attending shows. In addition to my mother’s 30 year background in the Fashion Industry. She was a pivotal person lead me to loving and tapping in the different parts of fashion that I love today.

When I started my blog Love Chic Lifestyle at the age of 13 it was my escape from reality of middle school. Where I style looks and write about topics that I felt were needed to talk about. The evolution of the the type of content on my platform came from the memories I share. The Summer spending time in New York being a sponge to new experiences merges with me being a New Jersey Native. I want to recap the brand as this is 9 going to decade anniversary of my brand.

Love Chic Lifestyle

• Women’s Looks
• Men’s Looks
• Women’s Travel Looks
• Beauty Skincare Looks
• Beauty Makeup Looks
• Women’s Fotness Looks
• Men’s Fitness Looks
• Unisex Looks
• Unisex Fitness Looks
• Music events

• Fashion Illustration
• 10 week of fits
• 10 week wrap
• Storytelling of past events in my life
• Music wrap
• Dance content
• My photography

Nyla’s Multimedia

This is reference to New Level: Nyla’s Multimedia & Love Chic Lifestyle

Why I did a Advertising & Branding Major?

Understanding brands that I love, not only able to market them but to see all the creative aspect of the project. In order to make it into a brand. Everyone can they have a brand, not only still , potential, creativity , passion but the design elements that create a good campaign. That creates a good album role out.

What does an Art Direction concentration ?

Art Direction came from wanting to see the full vision of the work. Understanding the artist or what my client is, see all the variables.

Not only there fashion sense or there style. But how there background influences there work. Then point out things like music videos

Fun Fact of why I picked Art direction I was watching the MTV Music Awards and I saw Art Direction listed as one of the notation.

Without art direction we wouldn’t have the beautiful experiences , campaigns , the concerts , the live shows , the mock up images , the product design

Why I did a Fashion Photography minor?

It’s the bread and butter to every fashion campaign, every fashion week. The direction of creating the vision.”

How do I do research ?

I do research by seeing what is happening through reading different articles. Being able to watch different interviews on YouTube , following people.

When it comes to artist and celebrity mentioned in the media. I try to separate the art from the personal life. Since I am a fan or an audience looking. I am more focus on I want people to put people on to the artist that I don’t show light to.

Living life and going to function.

I love live concerts , functions and going to clubs I take that experience with me when I am create concept for my looks. I still balance faith and prayer as well to keep myself focus on want is happening.

I mention that my mother is from Lynchburg Virginia and my father from Kingston Jamaica. The roots of the both of them keeps me together.

Northern with Southern and Caribbean roots .

I started the series called the Honey Drip Check series where I interview people around campus. I have made a series of 3 different videos on my Nyla’s Multimedia YouTube platform where I am discussing the new series .

5 Reasons ALL Art Students Needs interviews , Honey Drip Check Series

FULL Explanation of the Questions Honey Drip Check Series : Mindmap videos

New Kind of Artist Perspectiveof Interview the Introduction 100 interviews+

The topics that create the vision for the brand: Pop culture , Fashion , Beauty ( Makeup / Skincare) , Brands , Fashion Week, Photography , Visuals & Events etc..

The Stef & Ny Channel

The Stef & Ny Channel is a platform that I started with my mother and I back in 2020 . Prior to me going to college but documenting or relationship connection. Since I didn’t see the representation of a lot of Mother Daughter YouTube channel it was important for me to make that I important quality.

The name stems from my mother name Stephanie as Stef and Nyla (me) as Ny. This was a brand where on our social media we did popular dance challenges and documented different events that we went to. Still planning on having more content coming in the future.

27 Stingray Club

( @ Zinnicha_chi_27stingrayclub )

This is my newest platform where I will be focusing on the Art Direction of Music videos and different highly events. I am using my cat as a reference to my love for cats but the change the representation of them in the media.

Why the cat as a cover

After my cat passing I Zinnicha represent strength , fashion , multi gifted. I wanted to give the aesthetic that often seen with teacup and small dogs in the early 2000s. But switch the narrative to cat and show here different quality.

A little background about her she is from Atlanta Humane Society and unsure of the breed. She had a litter of 6 kitten . Her original name was Blue and Cali.

Zinni- reference to a Zinnia Flower

Cha- reference to ‘spices’ in my learning Hindi

Chi – reference to Japanese reference ‘life energy’

The meaning behind the bio?

A royal fusion of medias 27 S.Club any face is valid. – NJ Media Princess
Escapism , surrealism Artist that can’t live without a media Nuggets.

The royal fusion – this is a poetic nod to saying there is legacy brands and high quality brands as well as upincoming ones.

Any face card is valid – this is showcasing that there that like a club anyone can get it which is why the topics. Even though my target audience probably mid teens and 20s to 30s. I will be adding project with mention of other demographic.

Escapism & Surrealism – these are both design word and formats that content to the type of physical art piece that I making and the cinematography elements that I make highlight .

Artist that can’t live without a media Nuggets – This is connected to artist as not being convinced to one thing. This is why I wanted to show the different people I listen to first on the highlights on Instagram. It leaves the curiousness of what I might reference to off the table. “ can’t live without” is a nod to the music and the art direction elements bringing me peace and joy and help me go through life. “ media Nuggets” this is reference to the high quality things or entity of work that I make and what I discuss about. Nugget not only being my last cats name but Nugget is representation of gold or soming of value. It’s a series of layers for this account. 

In addition to using my background of contemporary and ballet dancing on my platform. I mentioned all the artist that I follow both on SoundCloud and Spotify to showcase the different people that I listen to give sense of who I will be talking about. Even if they aren’t mentioned on the highlight listed in my Instagram. This is a platform I am still in the process of developing but wanted to mention it here first.

I will get into the Polygot and discussion of learning new languages in another post. But I wanted to share my social platforms so you can connect with the different people.

Thank you for supporting me I truly appreciate it.

Here is my Linktree of different platform to connect with me at.

https://linktr.ee/Nylasmultimedia

Much Love ,

Nyla