Early, today in the midst of organizing my life as a student at SCAD while understand the future of Branding. I now 2 months later see something shift as the constant switch of trends is hard to predict this is something steady.

I have been seeking more than personal emotion in products. People don’t want to be sardined by ingredients and a long list of good things. They want scenarios that make the product they are selling noticeable. A few posts ago, I was discussing the importance of entrepreneurship and discipline through quotes from athletes that stood out. The one that’s currently on my lock screen is this

Sell the problem you solve not the product you have.

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When I draw it to sensory marketing I think of other ways marketing has made a movie telling experience not just something you want to skip to the conclusion. The things I notice about a brand I want to stick with me when I see them at the grocery store.