When it comes to video marketing campaigns it’s been decades with the evolution of advertising that stem beyond Super Bowl campaigns. As you may know Gap since Troye Sivan last year to Tyla to now Young Miko. Instead of recreating the wheel with a new series.

While Young Miko latest album Do Not Disturb released in early November of 2025. The Gap ad takes a twist to the early 2000s classic Lollipop by Lil Wayne with WASSUP.

She is schedule to tour this month of March in Colombia, Switzerland, Germany and Iowa.

The pov

• March 21, 2026: Estereo Picnic, Bogota, Colombia.
• July 16, 2026: Gurtenfestival, Wabern bei Bern, Switzerland.
• July 18, 2026: Lollapalooza Berlin, Germany.
• August 2, 2026: Hinterland Music Festival, St. Charles, Iowa, USA

The ad for gap is with signature dancer 26 Latin dancers and a achromatic palette taking advantage of the full negative space. The consistency of using the sense of community in music and dance culute to make the brand campaign as a whole stand out is the significance of the campaign.