The LCL brand to Remember of the day is 1018 ALYX 9SM. The founder Matthew Willams and the has a background of being apart of a house with Givenchy. The partnership with Adrien Cheng focus on direct to consumer focus of the business. The vision for the brand is to be sustainable , high quality, and technical a craftmenship.

The mix media of my campaign favorites is interlocking with the celebrity mentioned. The music studio , the fashion illustration and Nike glow light. The consumer wall is minimalistic and modern contemporary theme. The aura of the dark exposure travel escape.

The fits I used ALYX for are :

Winter Yin & Yang

Life is a Movie

The modern day traveler