Looks , Collections and my studies industry trend on Luxury websites
After a a long waited time of me doing research and rebranding. I wanted to take the direction with my “looks”. Of course, I wanted to keep with the concept of have a styled by me look pair with a location or concept of something happening. I wanted to showcase the “collection” or more focused looks concepts.
In addition to studying in Advertising and Branding with a focus Art Direction and minor Fashion Photography at SCAD Atlanta Campus. Seeing how brands have evolved and piece having to go out stock I want to focus on the website layouts. But showcase the current industry trends that are changing. This is the start of more long format pieces. But staying true to my love for the brands I represent. You will soon be seeing fashion illustrations too coming soon in different styles.
What is the Escapism & Cover Art Collection ?
This is a collection that is taking my love for music and seeing the industry trends of looks I see at different events , festivals , parties , local function and day to day activities. But connected to the experience of the music I listen to . “Escapism” in my definition is a feeling and emotion of an experience. “Cover Art” this is in a reference of album cover art as it connects to the music. I will say several of my music piece can be “explicit” but the concept still remains the same.
Escapism & Cover Art Collection Look 1 : Cover 1
For to more music
Spotify
SoundCloud
*2 tracks for a single & 1 album cover*
The look Pink Night Party is the first look from my new Escapism Musician Cover Art Collection!
I started with the Giuseppe Di Morabito layered in gems that have reflective quality for glow like images. I kept the girly feminine look with Blumarne mini skirt. I switched the transitional heel or pump to something connects to events where someone could’ve stood for long time.I picked the Travis Scott Air Max 1 features layered colorway and waffle texture, curves shape and lace detailing. This look can be an art gallery or an open studio to packed with people connnect with an After party. After seeing the increase in eyewear I picked the Gucci wide rectangular frame eyewear.
For a place like NYFW after party I picked an archived piece with the Chanel 1995 pink woven details. The wallet reminded of lemon trees seen on valley with a Pre Owned Hermes . The bag and wallet connect to legacy of work is why it was important for me to use the brands Chanel and Hermes. For accessories one statement earring is Shashi Fleur De Cleo earrings that are opal detail. This was how I composed the look Nightlife After Party
BUSTIER STUDDED WITH CRYSTALS
Giuseppe Di Morabito
Ruched Asymmetric Mini skirt
Blumarine
Nike Air Max 1’ Travis Scott
Nike
Fluer De Cler Earing in Invory
Shashi
Squared frame Glasses
Gucci Eyewear
Pre Owned 2022 Chèvre Cali Card Holder Coin Poutch
Hermes
Chanel Pre Owned 1995 Tweed Classic Flap Handbag
Chanel
On the Giuseppe Di Morabito the website opens with Alton Mason top model with a dance background. The narration centered around of the Fall / Winter collection. The attention with harmony sounds and glimmering details. The models are smaller size but some feature tattoos which is a newer appreciative feature in the model community as prior it was not accessible. The fashion photography is the center with “Alone with the stars – Fall Winter 2025 “ campaign and the “ Glow Mode – Fall winter 2025 “. The main categories of reference shop, collections, about and fashion shows .
On the BLUMARINE website opens up with its most recent collection and the camera angles point from historical location as the main focus. I have seen in the collection prior were butterfly detailing was a staple to the brand. However, this is different with the tone of the models leaving somewhere that is “mysterious” but give the essence of romanic. The highlighted collections are the BLUMARINE Fall Winter 2025 collection and the bags and jewelry. The photography is mix of commercial photography with “Bag” and “Jewelry” pieces center. While the centered collection is runway shoot and the standard photography shoot. The categories that are mentioned Appeal, Bags, Shoes, Accessories and Jewels, Sunglasses, Highlights, and Bluemaine world.
While in the main Nike page highlights the series of campigns. They want to point out from the classic Just Do It campaign starting an athlete playlng tennis, the Undisputed Campion Team highlight Golf , Phanm 6 x ea Sports Soccer, and Vomero Premium the newest road running sneaker. The notable difference of sports as side from the Road Runners comes with a complex and layer visual.
Then features the 3 most viewed categories with Running, Football and Training ( which can equate to gym workout). Before leaving the main home page with the spotlight of the
classic silhouette and cutting edge innovation to build your game from the group up.
On the Nike website where it once centered around sports, they put there focus more on athleisure and newest collection Nike x Skims collection. Below features star athletes and quote that point out there how Nike x Skims connects feeling of empowerment. The lineup includes quotes from : ShaCarri Richardson, Chloe Kim, Jordan Chiles, Nelly Korda, Serena Williams, Romane Dicko, and Madison Skinner Beatriz. When you scroll it focuses on the type of fabric which refines how you look at fashion. The people that are just wanting it for the name value verses looking at it for there purpose. In the shop by collection : matte, shine, airy etc. The key categories are NikeSkims , Me , Women , Kids , Jordan , and Sports.
The Shashi website focus on jewelry platform where it is highlighting the details of the jewelry . The photography is done mainly through commercial photography and focus on the new arrivals and new “icons”. The models aren’t featured in every photograph with wearing jewelry. Then when you focus on the menu of the jewelry selection is Shop all , earring necklaces, earrings and bracelets.
The design of the Chanel shopping experience website is a patterns of the editorial fashion photography and commercial product photography. This is highlighting the main target audience known artist or celebrity campaign. Each of the links gos to the close up high quality shoot of the photography or the video.
Jennie was the first item with Blackpink “Watch” the premiere edition original watch” highlights different campaigns and ambassador since 2017.
She was the ambassador for fragrance and beauty line. The second is Timmothy Chalamet mentioned in the May 2023 to now Bleu de Chanel L’exclsif. This leads to the 3d model of the bottle and quotes take through the journey of the fragrance. As well as a step by step ritual of the full skincare routine.
This continues with the Skincare Sublimage line that 4 step makeup routine and a warm tone. This different than the “Step by Step ritual of the design and focuses on to each product having their own entire. The fall winter ready to wear collection centered around features of the products to the runway shw itself.
Then the Ultra Le Teint Makeup points out the formula. The foundation range and different qualities from liquid to press powder set. The Fine Jewelry Collection chance de Chanel which goes into the history of why the pendant is so significant.
While the Spring Summer 2025 collection centered around eyewear. It features Kendrick Lamar lead to Chanel in April 2025. Haute Couture has 2 features tihe Fall Winter 2025/ 26 show and the the Haute Horlogerie “Blush Watch Capsule Collection. Both of the collections are show the high quality of production.
The differences between the Haute Horlogerie is centered around the different achromatic and pop of pink color-way with the series of watch collection. While the Haute Couture Show opens to the conduction of the show, the location of 31 Rue Cambon.
Then a surprise with Sofia Coppola on the review of the Chanel Haute Couture Show. In addition to the ambassador and friends list which included “ House Lorde, Gracie Abrams, Romy Mars, Sofia Coppola, Kirsten Dunst, Xin Zhilei, Wang Yibo, Keira Knightley, Penélope Cruz, Ramata‑Toulaye Sy, Marion Cotillard, Hannah O’Neill, Laufey and Sakura Ando gathered at the Grand Palais in Paris for the Fall‑Winter 2025/26 Haute Couture show.” The home page closes with the Chanel 25 handbag with bth video and candid photgraphs of Dua Lipa and Jennie with the statements “ shoe drives me crazy”.
The consistency of the strong editoral photos paired with the centerd topic is what leads audiance wanting more.
The design of Hermes shopping experience website is centered around the premiere of the Womens Spring – Summer 2026 Runway Show Oct ober 4th where it is connected to the the top lined categories. The essences of symmetry is Women’s shies, silk, hats, belts, women’s ready to wear , games and outdoor, small leather gods and men goods. Even thoough this may be seen as out of pocket by someconsumers the way the commerical photography is highlighting them on the centere page it shows a level of importance. While on the menu when you first open it has Women, Men, Home, Outdoor and Equestrian , Jewelry and Watches , Fragrances and Makeup, gifts and petit, special edition’s and services and about Hermes.
When you first opened the Gucci page it is centered around 1 black model who is center framed sitting on a chair in a silk turtleneck wrapped dress with lavender Gucci sneakers. This is centered around the “Women’s Gucci Shift Sneaker” is the color selection of 4 different colors lilac, brown, light yellow and white GG canvas. Then when you look futher in the cite focus the “narrative” or points of reference that connects to the brand itself: Seasonal Narratives, Sneakers, Gucci: La Familia, Gucci Services. But specifically the Gucci Services points out the expereiences with a gif or short video paired with the the topic iteself discussed : Personalization, Book an Appointment, and Collect In Store.
The overview of the website I seen on read the fashion photography and commercial photography that lines up to fashion week. The focus on the consumers top pick items and finding different ways to highlight them. While still leaving you to search for more.
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